Our goal is to provide concise, unbiased investment information to help maximize people's returns. We believe this can be achieved by informing people about (1) investment opportunities, (2) potential losses due to fees or active management and (3) the difference between investing and speculating. We do not think years of education or lengthy books are required to achieve this.

Too many people are on the extremes of either holding excess money in a savings account with negligible yields or in high risk assets with little diversification. Both scenarios are risky - the former typically lose purchasing power slowly over time while the latter experience sudden, dramatic declines.

We strive to provide any information that may help everyday investors gain an edge or avoid a critical mistake. If you think we are missing something in this regard, please let us know.